Externalities are a bitch and sometimes you reap the whirlwind
Disproof
Evidence of problem resolution instead of relocation
Consequences
In B2B, someone always pays for the externalities with labour
If that someone is your operational teams because you sell a solved problem, work will probably land on functions that are not designed for it and kill them
If that someone is another department in your customer because you sell a tool, you might end up without a customer
When the solution creates actual social/environmental externalities in the part of the world you’re not monitoring because they’re not your target demographic, this tends to blindside you
And can cost everything from customers to the business
Causes
Typically, greed is to blame here but skill issues can also cause this especially when expanding into a new domain
Especially common in marketplaces when launching into adjacent categories and underestimate the guiderails and gubbins that go around the actual transaction
Usually, someone will have spotted this and been ignored
Sometimes can genuinely be caused by incomplete product thinking or launching too early
Approaches
Start by being realistic with the product that was too good to be true; because that was never sustainable in the first place unless you planned to pump and dump
From there, work out and accept the costs of building it right; hopefully you will still have a viable business